Build now. Pay from go-live.
Point ALEA at your website and watch a working first version build itself in about 90 seconds, in your own colours.
Like it? I turn it into the production system around your real work: quotes, bookings, jobs, invoices.
A$0 upfront. The build price is invoiced in 12 monthly payments, starting only when your system goes live. Twelve payments and it’s yours.
example builds · illustrative
One brief. Four working screens.
Westline Control was built for a fictional Perth civil contractor from an 8,800-character specification and four reference screens. The named pages, figures and operating language carried into the finished app.
- Screens
- 4
- Tests
- 43
- Build gates
- 4/4
Working examples
See how the software changes with the work.
Open three different products below, or search all 60 examples across 9 industry groups. Every company and record is fictional.
Alderfen Advisory
Management consultancies
Keep engagements, client decisions, delivery work and fees in one operating view.
Open working example
Hearthline Dining
Cafes and restaurants
Run service, bookings, stock and venue performance from the same current picture.
Open working example
Relaypoint Logistics
Freight brokers and 3PL providers
Prioritise shipments, carrier exceptions, customer updates and margin risk.
Open working exampleSearch by industry, task or screen.
Browse all 60 working examplesHow it works
Give ALEA your website, or describe what you need. It reads your brand and how you present your work, and drafts the app around it.
Real screens, workflows, your key numbers and a live AI agent, composed in minutes and narrated step by step, in your own colours.
It gets close on the first pass; you fix what it guessed wrong, in place. Then share it, or ask us to build the real thing.
Real software,
already running.
Custom software shipped for businesses that don’t usually get it.
Replaced paper forms and end-of-shift data entry with one offline-capable app, so records are captured once, in the field, and arrive audit-ready.
Pushed a network operator's demand forecast through its own network model to find when each feeder runs out of headroom, and put the answers on the planning team's own maps.
Turned scattered spreadsheets and manual checks into one working tool the team runs on.
Analysed a production log stream and found 71% of the daily volume carried no signal, then built the dashboard that surfaces the failures that matter first.
Producers submit tracks to DJs for feedback and playlisting: profiles, submissions and a review workflow, built end to end.
An approval and booking workflow for high-volume tour travel: flights, holds and sign-offs for large artist tours.
“We were running jobs out of Excel and Word like everyone else, and work was getting done that never made it to an invoice. Now a job doesn’t close until it’s billed. I don’t think we’ve lost a dollar of completed work since.”
“I sent over our designer’s mockups expecting a rough approximation. What came back was our product, screen for screen.”
Software shaped to how you actually work.
- Quoting at 9pm after a full day on site.
- Enquiries scattered across texts, emails and DMs.
- Software that almost fits, so spreadsheets fill the gaps.
Every important action lands in a record that can’t be quietly changed, and you can check it yourself.
It looks like you from the first screen: colours, type, the lot.
Your team and customers can just ask it about the data.
Give it a URL, a photo, a PDF, or just your voice.
Reads your site, plans the screens, builds them, and wires the agent.
A working app to react to today, instead of a long, costly build.
Workflows shaped to businesses like yours, wired to a live agent. Anything that misses, you edit in place.
The studio is one person, and that’s the point.
ALEA has shipped production AI for mining, energy, travel, utilities and music businesses. The studio builds your first version; the person you talk to builds the rest.
No account team. No subcontractors. You work with the person writing the code.
One person does not mean one point of failure. Every build ships through the same gates: automated tests, type checks and a live click-through of every screen before you see it. The work is documented as it goes. Your data stays exportable. And because twelve payments make the software yours, your system never depends on any one company. Including this one.
alea iacta est · the die is cast
We build and ship working software.
Most “AI consultants” hand you a roadmap. ALEA hands you the working app: a demo today, the real system soon after. Built with humanitas: technology in service of the people who use it.
How we work together
The demo you build in the studio is free and stays yours either way. Everything from the call onwards is the paid project, and nothing is billed until the day it goes live. Cancel before go-live and you owe nothing; the demo stays yours.
- 5 min · youDemo
You build a working demo in your own colours in the studio. Free, yours to keep.
- Day 1 · togetherA short call
We agree the scope, the fixed build price, the 12 payments and what counts as live.
- Weeks 1–2 · ALEAWorking pilot
Your demo becomes a live pilot, wired into your systems and real data.
- Weeks 3–6 · togetherRefine on real work
The pilot runs on your actual jobs while screens, data and the agent get tuned.
- Weeks 7–8Test, then go live
Your team clicks through every screen. When it's right, it ships to your environment. Payment 1 of 12 falls due now, not before.
Ways to work with ALEA
Every project starts with a free, working demo: the part most studios bill for. The production build is A$0 upfront. The build price is fixed on the call and paid in 12 equal monthly payments, starting the day your system goes live. Twelve payments and the software is yours. Builds scale by how much of your operation they run.
You make it, in the studio: point it at your site and get a working demo in your own colours with a live agent. Yours to keep.
Build mine, free →12 monthly build payments from A$2,500 + GST · first payment at go-live
One workflow handled end to end: enquiries answered, quotes chased, nothing dropped. Behind it, AI agents built for your business. A manager agent checks their work and flags anything that needs a human call. Runs on its own.
Start here →12 monthly build payments of A$5,000 + GST · first payment at go-live
Your operation connected: accounting, calendar and customer records flow both ways, so nothing gets typed in twice. A larger agent team works inside the tools you already use.
Talk to us →12 monthly build payments of A$7,500 + GST · first payment at go-live
A whole area of the business run end to end, built for the parts that never stop. The deepest build, with a full agent operations team behind it.
Talk to us →The exact price is fixed on the call, before anything is built. It includes the build, hosting and support through the 12 payments. Third-party services you already pay for stay yours.
- The custom build itselfincluded
- Ongoing development through the 12 payments, one change at a timeincluded
- The agents, run and paid for by usincluded
- Hosting, uptime and error monitoringincluded
- Support with a response time you can hold us toincluded
- Ownership at payment 12: perpetual licence and source codeincluded
- Your data, exportable at any timealways
Commissioned traditionally, a build like this runs A$40,000+ upfront, before any monthly costs. With ALEA: A$0 upfront, from A$30,000 + GSTtotal paid over 12 months from go-live, then it’s yours.
The market figure is a typical rate for commissioning a comparable custom system; your price is fixed on the call.
Hire someone to do it by hand. A good ops or admin hire is A$70–85k a year, every year, once super, leave and overheads are in. This build is paid once, over 12 months, then it works for you without a salary. It covers the nights and weekends no hire wants, and frees your people for the work only people can do.
Commission a custom build. A$40,000+upfront, four to six months, and you own a static system that still needs a maintenance contract. Here it’s A$0 upfront, live in about eight weeks, paid over 12 months from go-live, and it keeps improving through every one of those months. The weeks a quoted build spends on discovery and prototyping are already done: you shaped the first version in the studio yourself.
Keep doing it the current way. Free today. But if chasing quotes and typing jobs in twice costs your team a few hours a week, that is the most expensive option on the list. You just never see the invoice.
I build these by hand, one at a time. ALEA takes on two new businesses a month.
Billing starts at go-live, not at signature. When the 12th payment clears, the software is yours: perpetual licence and the source code. From there, care, hosting and improvements are optional. Keep them, or take the system in-house.
Your data is yours, forever, in your environment. Twelve payments and the software is yours too.
Prefer to own it from day one? Pay once at signature instead, just ask us on the call. For systems ALEA didn’t build, or agencies shipping for their own clients, ask about a partner retainer.
What a quote hides
A build quote is the beginning of the spend, not the end of it. The same year, side by side.
| A quoted build | ALEA | |
|---|---|---|
| Discovery and prototyping | The first weeks, billed | Done in the studio before we start. You shaped it yourself. |
| Before anything exists | Deposit at kickoff | A$0 |
| During the build | Progress invoices | A$0 |
| At go-live | The final invoice | Your first monthly payment |
| Hosting and support | A separate contract | Inside the one monthly payment |
| Changes | Change orders | Included, every month |
| After 12 payments | The support contract renews | The software and source code are yours |
See it working before you commit. Pay nothing during the build. Pay from go-live. Own it after 12 payments.
Questions
What is ALEA?
ALEA is an AI software studio run by one person. I build custom software and AI agents for businesses. The studio on this site builds you a working demo from your website in minutes.
How does the studio work?
Point it at your website, or describe what you need. It researches your business and builds a working demo: real screens, sample data and a live assistant. Edit it, save it, share the link.
What does it cost?
The demo is free and yours to keep, whatever you decide. The production system is a separate project: A$0 upfront, and you pay from the day it goes live:
- a one-workflow build is from A$30,000 + GST total, paid as 12 monthly build payments from A$2,500 + GST
- the first payment falls due at go-live, not at signature
- after the 12th payment the software is yours: perpetual licence and the source code
- ongoing care, hosting and improvements after that are optional
- or pay once at signature and own it from day one
Why not just get a fixed quote?
A fixed quote settles one number and hides the rest. The deposit is due before anything exists, hosting and support arrive as a second contract, and every change is a change order. Here the build costs A$0 upfront and the first payment falls due at go-live. Hosting, support and improvements live inside the one monthly payment, and after 12 payments the software and its source code are yours.
Can I pay once instead of monthly?
Yes. Monthly from go-live is the default, and after 12 payments the system is yours. If you would rather own it from day one, pay once at signature instead. Same build, same ownership, your choice of when the money moves.
Who is ALEA for?
Businesses that want custom software or AI agents without a long, expensive build. Bookkeepers, consultants and agencies can also join the partner program and earn commission for referrals.
Is my data safe?
Yes. The studio reads only your public website and fills the demo with made-up sample data. Your business records are never touched, and nothing you share trains any model. The real app can run in your own cloud.
Can I use the app the studio builds?
Yes: edit it, share it, keep it. It is a working demo with sample data, made to prove the idea before you spend. When it is right, it becomes the brief for the real build.
Work with us.
Tried the studio and want it for real? Tell me what you’re building and I’ll come back with how ALEA can ship it.