Point it at your website. Watch your app build itself.
Custom software for the work you run every day: quotes, bookings, jobs, invoices.
Built for nothing. You pay from the day it goes live.
See yours in about 90 seconds, in your own colours.
example builds · illustrative
Built by the studio, live
JobFlow: booking and scheduling for a plumbing business. Built from a one-line idea in 95 seconds.
How it works
Give ALEA your website, or describe what you need. It reads your brand and how your business actually works.
Real screens, workflows, your key numbers and a live AI agent, composed in minutes and narrated step by step, in your own colours.
Share it, edit it in place, or ask us to build the real thing.
Real software,
already running.
Custom software shipped for businesses that don’t usually get it.
Timesheets, equipment and compliance in the client's own cloud, used by field crews across sites every day.
Drafts plans and evidence from a school's own data, and runs in the school's own systems, with no training required.
Turned scattered spreadsheets and manual checks into one working tool the team runs on.
Pulled the failures that mattered out of the daily flood, so the team saw them first.
Producers submit tracks to DJs for feedback and playlisting: profiles, submissions and a review workflow, built end to end.
An approval and booking workflow for high-volume tour travel: flights, holds and sign-offs for large artist tours.
Software shaped to how you actually work.
- Quoting at 9pm after a full day on site.
- Enquiries scattered across texts, emails and DMs.
- Software that almost fits, so spreadsheets fill the gaps.
Every important action lands in a record that can’t be quietly changed, and you can check it yourself.
It looks like you from the first screen: colours, type, the lot.
Your team and customers can just ask it about the data.
Give it a URL, a photo, a PDF, or just your voice.
Reads your site, plans the screens, builds them, and wires the agent.
A working app to react to today, instead of a long, costly build.
The actual workflows your team uses, wired to a live agent.
The studio is one person, and that’s the point.
ALEA has shipped production AI for mining, energy, education and music businesses. The studio builds your first version; the person you talk to builds the rest.
No account team. No subcontractors. You work with the person writing the code.
alea iacta est · the die is cast
We build and ship working software.
Most “AI consultants” hand you a roadmap. ALEA hands you the working app: a demo today, the real system soon after. Built with humanitas: technology in service of the people who use it.
How we work together
Point ALEA at your site and get a working demo in minutes. Yours to keep.
If you want it for real, we talk. We agree the monthly fee and the step-by-step plan below.
I turn your demo into the production system, deployed in your own cloud.
- 5 min · youDemo
You build a working demo in your own colours in the studio in minutes. Yours to keep.
- Weeks 1–2 · ALEAWorking pilot
We turn your demo into a live pilot, wired into your systems and real data.
- Weeks 6–8Your team tests it
Click through every screen with your own people and mark what to change.
- Week 8Go live
Deployed and live in your own environment.
Ways to work with ALEA
Every project starts with a free, working demo: the part most studios bill for. The build is free too. You pay a flat monthly fee from the day your software goes live, priced against what a person or a team would cost, not the software. Every plan scales by the size of its AI agent team.
You make it, in the studio: point it at your site and get a working demo in your own colours with a live agent. Yours to keep.
Build mine, free →Two AI agents built for your business, plus a manager agent that runs them. They handle one workflow end to end: enquiries answered, quotes chased, nothing dropped. The manager checks their work and flags it for you when a human call is needed. Runs on its own. 12-month minimum.
Start here →A team of three agents that connects to the tools you already use: your accounting, calendar and customer records, so work flows both ways and nothing gets typed in twice. Covers more of your operation. 12-month minimum.
Talk to us →A full agent operations team running a whole area, on a bigger, deeper app with the strongest AI available, built for the parts of the business that never stop. 12-month minimum.
Talk to us →- The custom build itselfUS$40,000+ once
- Ongoing development, one change at a timeUS$2,000–4,000/mo
- The agents run and paid for by usUS$300–1,000/mo
- Hosting, uptime and error monitoringUS$150–300/mo
- Support with a response time you can hold us toUS$1,000+/mo
- Buy it out any time; your data always exportablerarely offered
Bought separately: US$40,000 up front, then US$3,000–5,000 a month. With ALEA: US$0 to build, from US$2,500/mo, nothing until it’s live. About US$83 a day.
Hire someone to do it by hand. A good ops or admin hire is US$65–80k a year: about US$300 a day once benefits, leave and overheads are in. Your agent team is about US$83 a day, it works nights and weekends, and it never resigns.
Commission a custom build. US$40,000+ up front, four to six months, and you own a static system that still needs a maintenance contract. Here the build is free, live in about eight weeks, and it keeps improving every month.
Keep doing it the current way. Free today. But if chasing quotes and typing jobs in twice costs your team a few hours a week, that is the most expensive option on the list. You just never see the invoice.
Billing starts at go-live, not at signature. After the 12-month minimum the build is paid off: you drop to a small monthly care plan, cancel anytime, or buy the software out.
Your data is yours, forever, in your environment. The software is licensed while you subscribe.
Prefer to own it outright from day one? Pay once instead, just ask us on the call.
I build these by hand, one at a time, so I take on two new businesses a month. For systems ALEA didn’t build, or agencies shipping for their own clients, ask about a partner retainer.
Questions
What is ALEA?
ALEA is an AI software studio run by one person. I build custom software and AI agents for small and medium businesses. The studio on this site builds you a working demo from your website in minutes.
How does the studio work?
Point it at your website, or describe what you need. It researches your business and builds a working demo: real screens, sample data and a live assistant. Edit it, save it, share the link.
What does it cost?
The demo is free: your first two builds are on us. The real build is free too. You pay from the day it goes live:
- from US$2,500 a month (about US$83 a day)
- 12-month minimum; after that the build is paid off and you drop to a small monthly care plan
- or pay once and own it outright
Who is ALEA for?
Small and medium businesses that want custom software or AI agents without a long, expensive build. Bookkeepers, consultants and agencies can also join the partner program and earn commission for referrals.
Is my data safe?
Yes. The studio reads only your public website and fills the demo with made-up sample data. Your business records are never touched, and nothing you share trains any model. The real app can run in your own cloud.
Can I use the app the studio builds?
Yes: edit it, share it, keep it. It is a working demo with sample data, made to prove the idea before you spend. When it is right, it becomes the brief for the real build.
Work with us.
Tried the studio and want it for real? Tell me what you’re building and I’ll come back with how ALEA can ship it.